THE JU EDIT
The Ju Edit was a rebrand I curated for myself. As I noticed I needed to niche down my business, I became aware that my logo and branding no longer aligned with the visual idnetity I wanted my consumers to relate with emotionally.
Project Scope :
Brand Strategy. Visual Identity, Logo, Secondary logo, Logo Mark, Brand Pattern, Stationary Branding, Website Design
MISSION
STATMENT
At The Ju Edit Luxury Branding and Design Agency, our mission is to empower brands with visionary creativity, elevating them to the pinnacle of luxury and distinction. We are committed to crafting bespoke brand strategies and captivating visual identities that not only captivate but also resonate with our clients' target audiences. Through our innovative designs and unwavering dedication to excellence, we aim to create enduring partnerships that inspire and transform businesses worldwide.
vision statement
Our vision is to be the global standard-bearer of luxury branding and design innovation. We aspire to redefine the boundaries of creativity and sophistication, setting new industry benchmarks with each project we undertake. We envision a future where brands, with our guidance, become iconic symbols of style, quality, and authenticity. Through continuous innovation and a relentless pursuit of excellence, we aim to shape the visual landscape of luxury for generations to come.
Core values
Innovative, Client-Centric, Integrity, Adaptability, Elegant, Global, Story-telling
Moodboard
Color Theory
Primary Logo
Secondary Logo
Typography
Logo Mark
Brand Pattern
For our Companies branding we knew we needed to emotionally and visually have a strong pull on our ideal client as we niched down to luxury branding. We knew that classic colors and a sleek typographical font pairing was essential. Timeless design was our key word when rebranding this logo.
FONT PAIRINGS :
Heading - The Seasons Regular
Subheading - Raleway Light
Body - Raleway Medium
