ELEVÉ
Project Scope:
Brand Strategy, Mission, Vision, Core Values, Brand Voice, Brand Messaging, Visual Identity, Logo Design, Label Design, Packaging Design, Social Media
Elevé is a skincare company that wanted to bring together an identity that was lasting and impressionable. They desired to stand out and had an idea in mind but didn’t know how to achieve it that desired visual.
About :
Mission
Statement
Our mission is to redefine luxury skincare by seamlessly blending clean, high-quality ingredients with a commitment to sustainability. Through our products, we aim to inspire the young at heart to embrace their natural beauty while fostering awareness for a more sustainable future.
Eleve's Vision: To be the preeminent global standard in luxury skincare, redefining beauty by harmonizing opulence with sustainability. We aspire to inspire a world where beauty is celebrated as an art, and where every skincare ritual is a luxurious yet eco-conscious journey towards timeless, radiant skin.
VISION STATEMENT
CORE VALUES
Quality, Sustainability, Innovation, Transparency, Ethical, Timeless
Moodboard
Logo Concepts
Secondary Logo
Typography
FONT PAIRINGS
HEADING : THE SEASONS
SUBHEADING : RALEWAY EXTRA LIGHT BODY : RALEWAY MEDIUM
We foresaw Elevé needing a clear and concise visual identity that is a seamless fusion of luxury, sustainability, and natural beauty. We understood that font selection and a refined color pallette translated and packed within a curated visual identity would be important and attract the clients’ ideal customer.
MESSAGING :
