Copacabana palms
Copacabana Palms is a Luxury Boutique who sells high-quality and carefully selected bikinis, garments, and fine jewlery imported directly from Brazil. This brand wanted a strong visual identity that was competitive and appealing to their audience.
About
Project Scope
Brand Strategy
Visual Identity
Primary + Secondary Logo
Brand Pattern
Label Design + Packaging
Web Design
Misson
statement
At Copacabana Palms, our mission is to bring the timeless allure of Brazilian fashion to the world, one meticulously crafted garment at a time. We are dedicated to offering high-quality bikinis and fashion garments that exude elegance, comfort, and confidence. Rooted in the spirit of beachside luxury, we aim to empower individuals to embrace their unique style, fostering a connection between nature, fashion, and the soul.
vision statement
Our vision at Copacabana Palms is to become a globally recognized icon of luxury and style, synonymous with the best of Brazilian beach culture. We aspire to be the go-to destination for those seeking impeccable quality, timeless designs, and sustainable choices. We envision a world where our brand embodies the epitome of sophistication, and where our commitment to craftsmanship and sustainability sets new industry standards.
CORE VALUES
Quality, Elegant, Passionate, Global, Inclusive
Moodboard
Color Theory
Primary Logo
Secondary Logos
Brand Pattern
Typography
FONT PAIRINGS:
Heading : Italiana
Subheading : Nunito Sans Semi-Bold
Body : Nunito Sans Regular
The branding visual identity of Copacabana Palms conveys a message of beachside luxury, timeless elegance, and a strong commitment to memorability. It appeals to individuals who desire both high-quality, sophisticated fashion and a connection to nature and the beach. The brand's visual identity creates a cohesive and compelling image that resonates with its target audience, reinforcing its unique blend of beachside chic and classic style with fun prints that scream summer time fine.
Message :
